I write a daily email helping Learning & Development professionals ditch meaningless work and earn more money
1,309 email subscribers...
...received my emails last week, in which I asked whether you'd be interested to learn about "super-checklists" (emails titled "The Trojan Horse Part 1, Part 2 and Part 3").
That email had an open rate of 46.5%, giving us 608 email opens.
Guess how many clicked "yes".
Fourteen.
Four-bloody-teen!!!!
Could there be more explicit proof this is not a particularly appealing topic? (FWIW the fifteen of us will be starting a "super-checklists" gang in which we'll while away the hours comparing checklists and geeking out #checklistchums).
But whilst this isn't scientific (maybe it was a boring email, maybe the term "super-checklists" didn't resonate, maybe you already know about them etc.), the idea of repositioning my entire brand around this may not be the best idea!
"Join my email list and learn about interactive checklists!".
Err... no thanks ya big sausage.
I wonder whether part of the problem is that employers and clients just aren't asking for this and so there's little motivation to learn (I'm pretty sure I'd get more than fourteen signups if I was teaching Articulate Storyline techniques).
Back to the drawing board...
Yours,
- Ant
Ant Pugh
I write a daily email helping Learning & Development professionals ditch meaningless work and earn more money
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