I write a daily email helping Learning & Development professionals ditch meaningless work and earn more money
It took me ten years to read Map It by Cathy Moore
Not because I'm a particularly slow reader. But because it spent a decade gathering dust on my bookshelf.
But that was the book that changed everything. The straw that broke the camel's back. That book that lighted a fire under my ass and prompted me to question what the hell I was doing.
And what was I doing?
Pumping out hours of aesthetically pleasing, functionally robust, woefully ineffective eLearning - that's what!
The moment I finished that book, the trajectory of my career swerved in a very different direction. And whilst I don't knock every client project out of the park, I'm finally headed in the right direction.
But why did it take me so long?
Well, despite all the recommendations, I thought a book about needs analysis would be boring. I was much more motivated to learn about shiny new objects like video editing, AI and virtual reality.
If only I'd had the wherewithal to read it when I bought it!!
Ever since I finished reading it, I've heard from many other L&D pros who have struggled to read it too.
And that's when I realised the problem — we should be reading these types of books together!
Imagine an environment in which we:
- work through cutting-edge L&D books as a group
- discuss key topics, share insightful reflections and unpack confusing concepts
- keep each other on track when we start flagging
- leave feeling more confident in applying what we've learned than if we had read it alone
And so, I'm excited to announce: the LRN DEV REV Book Club!
Available to all members, we'll be working our way through a series of industry-related books on a bi-weekly, chapter-by-chapter basis. Our first book is The Trusted Learning Advisor by Dr. Keith Keating. It's a book I've been excited to read ever since it was published, and we've even secured a live Q&A with Dr. Keith as part of the program.
If you've been considering joining LRN DEV REV for a while, now would be an excellent time to do so!
In addition to our Book Club, other benefits include 24/7 access to our community platform, weekly office hours, coaching calls and practical workshops (watch a short video tour here).
Our first live event will be on the afternoon of 31st January for those in America/Canada, the evening of 31st January for those in Europe, or the morning of 1st February for those in Middle East/Asia/Australia.
All events will be recorded, so you can get involved regardless of whether you attend live.
Yours,
- Ant
Ant Pugh
I write a daily email helping Learning & Development professionals ditch meaningless work and earn more money
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